Online & Digital Approaches
Online and digital approaches have long been part of our qualitative tool kit and they are increasing in importance and focus within our regular methodolgies all the time, particularly during 2020! Platforms are becoming more intutive with continually increasing functionalty – and all types of consumer are becoming more confident at using and interacting with them. In short, online approaches can be increasingly relied upon to deliver better insight, and often in tighter timescales!
Digital approaches have given us an eye into so many ‘worlds’ over the years – kid’s birthday parties, fundraising events, cancer treatment, eating on the go and the weekly supermarket shop to name but a few. The wealth of visual and real time data that is produced always leads to insight that pushes us closer to nailing your objectives and creating engaging outputs with impact for your stakeholders.
Talk to us about how to involve online/real time methodologies in your next project.
