If you are willing to invest a little more time and effort, co creation style approaches can be a rewarding experience. You’ll be growing your ideas in direct collaboration with your consumers, and getting to know them much better in the process. We’ve learnt from experience some ‘do’s and don’ts’ to getting co creation right. Feel free to get in touch for a low down.
And of course, if time and budget doesn’t allow for a pure co creation approach, there’s lots of ideas and techniques which can be ‘borrowed’ and used to enhance more standard projects too.