Behavioural Economics
BE is often pitched against consumer research, but really its underlying premise (that us humans aren’t logical or rational in our decision making) is exactly WHY businesses need (good quality) qualitative research.
At Vine we feel that BE is more a reminder that there is a right and wrong way to do research – amongst many other things it’s a reminder to observe, to experiment, to remember the limitations of what consumers can tell us, and to interpret and analyse in a thoughtful way with reference to what we know about human nature.
So whilst we don’t claim BE to be the mainstay of what we do, it’s certainly an helpful influence. It’s affected the way we approach briefs and provided a new framework for some areas of analysis. Without a doubt it’s added to our understanding of behaviour patterns.
It’s also a fascinating topic we love to chat about – get in touch if you want to find out more.
