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Idea Development

We LOVE this type of research and are excited about getting involved at any stage from early idea generation to late testing and refinement…or ideally the whole way along. Whether it’s a new physical or digital product, a packaging overhaul, the central idea for a…

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Shopper & Retail

Such a variety of work can fall into this category – range reviews, optimising merchandising and store layouts, price & promotion development to name just a few. Regardless of the exact focus of the brief, they always have one fundamental in common – the need…

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Deep Dives

We love to deliver deep dives into consumer groups, product categories or trends, delivering invaluable insight for NPD, advertising and communications. These projects are typically delivered with a high level of video output, to facilitate easy on-going sharing and enagagement throughout your business. Great for:…

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Advertising & Communications

We excel at delivering research which highlights the potential and pitfalls of advertising territories. We help you understand how consumers are seeing your ideas and what ‘lens’ they are applying to it to make them react as they are. We always clearly identify the messages…

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Read what our clients say…

“Fiona’s considered approach to testing concepts during our creative development was fundamental to its success. Her inquisitive nature and thoughtful questioning really helped us create an authentic, impactful campaign. Crucially, we avoided investing significant time and money into a creative route that simply wouldn’t have…

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Behavioural Economics

BE is often pitched against consumer research, but really its underlying premise (that us humans aren’t logical or rational in our decision making) is exactly WHY businesses need (good quality) qualitative research. At Vine we feel that BE is more a reminder that there is…

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User Experience

We design and run research studies to help you deliver a great digital and/or physical experience to your users – a ‘great’ experience being one which allows your brand values to shine through, whilst being intutive and natural for your consumers. We can help you…

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Design Sprints

You have a proposition and need to validate, refine and optimise it, plus gain clear guidance on communication and advertising hooks, but the clock is ticking. You don’t want to compromise on quality but need insight fast. Sound familiar? If so, get in touch to…

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