Read what our clients say…
“Fiona’s considered approach to testing concepts during our creative development was fundamental to its success.
Her inquisitive nature and thoughtful questioning really helped us create an authentic, impactful campaign.
Crucially, we avoided investing significant time and money into a creative route that simply wouldn’t have connected with our audiences. Fiona was an essential component to our team and a pleasure to work with.”
(Olivia Burns, Head of Customer Engagement, Prostate Cancer UK)
“Fiona runs one of my go-to agencies for in-store research and what she doesn’t know about retail isn’t worth knowing! She’s incredibly diplomatic and flexible in the face of some challenging budgets, timings and briefs, but always comes up with ‘the goods’.
Her team of experienced researchers carry through her ‘can do’ attitude in to every project they work with her on. She has an enviable ability to ‘make a silk purse out of a sow’s ear’ – generating deep and actionable insights from even the smallest of projects. And her recommendations are always clearly delivered and are invaluable in our strategic planning.”
(Kaye Barney, Senior Insight Manager, Morrisons)
“We worked with Vine to learn more about the perspectives of our key audiences around some of the challenges facing access to new treatments.
The findings, which have resonated with team members right across the charity, have been hugely beneficial and could not have been achieved given the tight timescales required without Fiona and her team’s tireless dedication to the project.
Vine expertly facilitated debrief sessions with a range of stakeholders, clearly communicating complicated information and delivering insights which have provided us with clear recommendations on how best to connect with our supporters.”
George Lankester, Alzheimer’s Research UK
“I worked with Fiona at a critical point of creative development. Everyone will know that at times like this one needs a partner that will speak honestly, speak clearly, speak with direction and most of all speak in a way that finds solutions for the all the many stakeholders…not problems. With Fiona’s help we now have the beginning of a clear brand point of view.”
(Nick Kendall, advertising guru)
“We commissioned Vine research to conduct a significant qual/quant project to help us to define our future strategy for a relatively new category. Vine research did a fantastic job to investigate the market and the combined qual/quant approach dovetailed perfectly to provide us with results to back up our range plans and also depth to understand consumer needs within the ranges.”
(Elaine Barnes, Hallmark)
“The combined qual/quant piece was delivered under tight timescales and provided well integrated results and clear thinking/recommendations to help us progress. We commissioned a further study to test subsequent developments. The insight provided across both studies made a tangible and useful contribution to how we progressed with the refresh, and allowed us to feel confident in our decisions.”
(James Renwick, Macmillan Cancer Support)
“Vine’s work was packed with light bulb moments for us. Fiona and her team steered the project brilliantly to tight timescales, addressing the needs of a number of different internal stakeholders and agency partners and balancing both qualitative research with a substantial quant piece which ensured that the outputs had genuine credibility. The research helped us bust some common myths about how both younger and more traditional audiences felt about our brand and we were able to use the insights to refresh our tone of voice and visual identity in ways which we’re confident will help us more successfully engage supporters over the next few years.”
Clara Avery, Macmillan
Read more testimonials at LinkedIn
