Vineyard Ideas, thoughts and news. Follow us on Twitter to receive new posts

For our respondents…

For our respondents…

As you may well be aware, new rules and regulations are being introduced from 25 May 2018 with regard to your personal data and how companies can store and use it.

This extends to us as we collect personal data from you during the course of research projects.

If you would like to read our privacy statement you can find it here http://www.vine-research.co.uk/about/privacy-statement/

You will also have been asked to freely give consent to how we will store and use personal data at the start of the research project.

Further questions or requests can be be emailed to consent@vine-research.co.uk

Thanks for taking part in our research projects.

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Ok, so there are people who are better at this blogging thing than me…

Ok, so there are people who are better at this blogging thing than me…

My plans of sharing updates on trends, thinking and news on Vine via this blog haven’t fully materialised….it’s always the thing that can fall off the ‘to do’ list when a new project hits.

So, let me point you in the direction of two sites / newsletters which always deliver quality reading (on a regular basis) and which throw up stacks of ideas around human behaviour…..they are really worth signing up to:

https://www.brainpickings.org/

http://bigthink.com/

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Wow – three years already!

Wow – three years already!

…and whilst website updates have unfortunately fallen off the top of the ‘to do’ list one to many times, our focus on helping brands grow through closer consumer connection hasn’t. Watch this space for a more detailed three year update soon!

Thanks to all clients for your support over the past three years, and feel free to get in touch if you want to hear more about what we do.

PS Still happy to hear from talented qual and quant researchers :)

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On the look out for talented associates – qual and quant!

On the look out for talented associates – qual and quant!

We’re getting busy here at Vine, and we’re keen to expand our network of talented freelance associates, qual and quant. We’re looking for people who will add real value to our projects, so if you’re an experienced researcher and a strong thinker, please drop us a line!

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Don’t wait till it’s too late….have a ‘pre mortem’

Don’t wait till it’s too late….have a ‘pre mortem’

I came across this idea a while ago, and think it would be great to adapt it for inclusion at a briefing meeting. The ‘pre mortem’ involves all stakeholders, managers and researchers spending time thinking about and answering the question ‘what could go wrong?’ – this can be based on previous experience, intuition, knowledge of the business etc.

It’s not about squashing positivity, but more about creating a space for a healthy dose of realism, and addressing concerns that people may not otherwise voice. A good agency should be able to adapt their approach, either in content or style, based on what they’ve heard.

As someone who always gets swept up in the excitement of a freshly commissioned job, this technique jumped out to me as a simple way to push the pause button and consider potential issues, at a time when I usually have very little ‘headspace’ for negative thoughts!

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“Apologies for the wait but we look after the people sitting down…”

“Apologies for the wait but we look after the people sitting down…”

This is what I was told by a restaurant recently whilst gnawing my hand off waiting for a table. It made me like them (…maybe the nibbles and free drinks helped too) but ultimately I agreed – the people sitting down should always be the most important – there’s no point getting everyone seated, only for them to have a mediocre experience. That’s the Vine approach too – 100% focus on current clients and live projects, which means things like this blog may fall by the wayside from time to time…..as has happened since launch.

Most of the things I want to share with you have only made it as far as a post it note on the office wall….but that will change – today! At least one post it note will lose the ‘it’ and become a ‘post’ – check back soon!

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Coverage of Vine on Research Live

Coverage of Vine on Research Live

http://www.research-live.com/news/people/smalley-starts-up-vine/4009780.article

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hello and welcome!

  • welcome

Welcome to Vine. Today marks day one of the site, and day one of the business. We’re really excited to tell you all about it, and to share our ideas for helping you achieve better and closer connection to your consumers.

We’re looking forward to rekindling old relationships and discovering new ones, so expect to hear from us soon…..and if we don’t know you yet (and even if we do), don’t be shy, drop us a line and say hello

By the way, you’re currently in Vineyard, our blog, which will be focused on being genuinely helpful to clients, with updates on new thinking, methodologies, trends and anything else which we think will be make your lives easier and more interesting.

We hope you enjoy it.

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